There’s more to Luckie & Co. than a love of green beer.

To truly “Get Luckie,” you have to know about the 10 core values that make up who we are. So grab a pint of your favorite stout and check out the core values that will help you get Luckie.

VALUE 1

No matter what your job is, you have the opportunity to make a difference if you look for opportunities to lead. You’ll earn respect. You’ll earn admiration. And you might just earn the next step in your career.

value 1 /

be a leader. take initiative.

No matter what your job is, you have the opportunity to make a difference if you look for opportunities to lead. You’ll earn respect. You’ll earn admiration. And you might just earn the next step in your career.

VALUE 2

It’s a big world out there. It’s constantly changing. And it’s never boring. Every day is an opportunity to learn something new and share it with others.

value 2 /

be curious. continue to learn.

It’s a big world out there. It’s constantly changing. And it’s never boring. Every day is an opportunity to learn something new and share it with others.

VALUE 3

Innovation and creativity are the lifeblood of our business. Big ideas drive change and change drives business. And big ideas come from people. People like you. So look beyond the status quo. Be unconventional.

value 3 /

be brilliant. innovate.

Innovation and creativity are the lifeblood of our business. Big ideas drive change and change drives business. And big ideas come from people. People like you. So look beyond the status quo. Be unconventional.

VALUE 4

If a good idea can come from anywhere, let’s make sure we are inclusive in our problem solving. With each other. With clients. With the world.

value 4 /

be collaborative. 1+1=3.

If a good idea can come from anywhere, let’s make sure we are inclusive in our problem solving. With each other. With clients. With the world.

VALUE 5

Boring does not lead to big ideas. So, let’s be passionate about our work. We work in an incredibly cool industry filled with incredibly cool people. Let’s enjoy work. Enjoy life. And have a little fun together.

value 5 /

be passionate. create fun.

Boring does not lead to big ideas. So, let’s be passionate about our work. We work in an incredibly cool industry filled with incredibly cool people. Let’s enjoy work. Enjoy life. And have a little fun together.

VALUE 6

Be transparent. Act with integrity. Communicate honestly. It’s OK to disagree. But work it out and move on.

value 6 /

be real. attitude counts.

Be transparent. Act with integrity. Communicate honestly. It’s OK to disagree. But work it out and move on.

VALUE 7

Sometimes we have to stop talking and start doing. Because sometimes it takes great effort to create great work. But remember, it’s always better to work smart than just work hard.

value 7 /

be persistent. get 'er done.

Sometimes we have to stop talking and start doing. Because sometimes it takes great effort to create great work. But remember, it’s always better to work smart than just work hard.

VALUE 8

We’re all in this together. And our success depends on each and every one of us doing what we say we will.

value 8 /

be accountable. keep your word.

We’re all in this together. And our success depends on each and every one of us doing what we say we will.

VALUE 9

We hire people we want to spend time with. We don’t tolerate jerks. We like nice.

value 9 /

be compassionate. it's only human.

We hire people we want to spend time with. We don’t tolerate jerks. We like nice.

VALUE 10

Never be afraid to state your opinion or ask a question. Never be afraid to leave your comfort zone. And never be afraid to try something that’s never been done.

value 10 /

be brave. challenge yourself.

Never be afraid to state your opinion or ask a question. Never be afraid to leave your comfort zone. And never be afraid to try something that’s never been done.

Now that you’ve seen what we have to offer, visit Luckie.com to see how we can work our magic for your brand.

special thanks to pale eddie's and ugly baby improv

special thanks to pale eddie's and ugly baby improv

Please get Luckie in portrait mode!